In this episode of the Uncommon Real Estate Podcast, Chris and Jeff delve into a topic that could mean the difference between success and failure for your business—essential sales books that every real estate professional should read. 

If you’re not continuously learning, your business might be at risk of stagnation or even failure. Chris and Jeff share the books that have been game-changers in their journey to building a seven-figure organization and explain why you can’t afford to ignore these resources.

Key Books Discussed:

1. The Art of Learning by Josh Waitzkin
2. How to Win Friends and Influence People by Dale Carnegie
3. What Every BODY is Saying by Joe Navarro
4. The Ultimate Zig Ziglar Library by Zig Ziglar
5. The Closer's Survival Guide by Grant Cardone

Discussion Highlights:

• Continuous learning is key to avoiding stagnation and/or decline.
• ignoring crucial sales literature can lead to missed opportunities and setbacks.
• Fundamental skills covered in these books that are essential for building and maintaining a successful real estate business.
• Personal experiences and how these books have significantly influenced their careers.
• Practical advice on incorporating these resources into your daily routine to ensure your business continues to grow.

Connect with Chris:

Facebook - https://www.facebook.com/ChrisCraddockBusiness/

Instagram - https://www.instagram.com/craddrock/

RESOURCES: 

🏠 The Redux Group: hire or refer Chris’s Real Estate Team Serving Northern VA & Richmond VA, Washington DC, and Maryland

⚡ DMV Agents, Join Our Team: Agent Opportunities with The Redux Group

🧠 Worldwide Agent Mastermind: Join the Uncommon Real Estate Community Facebook Group

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